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Learn from Web Search Logs to Organize Search Results


Search is the most prevalent Web activity. The query logs of a user paint a picture of her interests and lifestyle and may allow inferring her identity. The integration of search engines with advertising networks and account-based services such as email or app stores heightens privacy concerns around Web search. This paper reports on the first laboratory experiment that assesses the value that consumers attach to their privacy when using a Web search engine. 189 participants were invited to enable multiple privacyenhancing options on a query-per-query basis...

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