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Suggested Reading Library

Category: Suggested Readings
Price: 199.95
ISBN: 1133307337
Link: Link

Hits: 336

Review

Author: Joseph R. Dominick

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 10e, shows you how it happens--from content analysis to surveys to experimental research--and then equips you with expert tips on analyzing the media you encounter in your daily life. Reflecting the latest developments from the field, this popular book delivers a comprehensive overview of mass communication research and a thorough exploration of each major approach--including qualitative research, content analysis, survey research, longitudinal researc

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