Suggested Reading Library

Category: Suggested Readings
Price: $56.91
Year: 2002

Hits: 699

Review

Author: Association Admin

 

Building and Running a Successful Research BusinessA Guide for the Independent Information Professional

By Mary Ellen Bates; Edited by Reva Basch

This is the handbook every aspiring independent information professional needs to launch, manage, and build a research business. Organized into four sections, “Getting Started,” “Running the Business,” “Marketing,” and “Researching,” the book walks you through every step of the process. Author Mary Ellen Bates covers everything from “is this right for you?” to closing the sale, managing clients, promoting your business on the Web, and tapping into powerful information sources beyond the Web. Bates, a popular author and speaker and a long-time successful independent info pro, reveals all the tips, tricks, and techniques for setting up, running, and growing your own information business.

 

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