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Suggested Reading Library

Category: Suggested Readings
Price: 93.11
ISBN: B00DT61KRE
Year: 2012
Link: Link

Hits: 338

Review

Author: McDaniel Jr., Carl, Gates, Roger

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, real-world case problems, as well as methods tried and tested in the real world.

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