Suggested Reading Library

Category: Suggested Readings
Price: 7.23
ISBN: B014LM29QU
Year: 2010
Link: Link

Hits: 164

Review

Author: Beall, Anne E

For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its organization. That approach is the key in making a difference using market research. In this guide, author Anne Beall shares her unique procedure for conducting strategic market research. With more than fifteen years of experience in conducting market research, Beall details the strategic principles she has developed that impact the way in which market research can inspire and change an organization. Strategic Market Research discusses identifying the strategic questions that will help a business

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