Verbatim and Double-quote

Why use quotes and Verbatim?

Sometimes it is incredibly useful to be able to control how Google Search interprets your query.

The easiest way to do this is by either using quotation marks around a single word or theVerbatim mode. These tools provide an easy way to search for only

the precise words you type in, with no spell checking, synonyms, or other features that typically broaden the reach of your query.

When you put quotation marks around a single term, you are saying to Google: “Don't give me any spell correction, synonyms, or variant forms of my terms. Just look for precisely what I typed in.”

Quotation marks around a single word

For example, imagine that you want to look for information on coble boats. In a typical search, [coble boat], Google may try to spell correct that for you, thinking that you meant C-O-B-B-L-E. If what you really want was coble with just a single B, simply put the word in quotation marks: ["coble" boat].

Figure 1: Results for the query ["coble" boat].

Verbatim mode

The other way you can do this is to go to verbatim mode, which has the same effect as putting quotation marks around each word of your query.

Notice that when you turn verbatim mode on, it not only turns off synonymization and

spell correction, but also all localized results.

Consider these side-by-side results for the query [gyros] (or "heros," depending on

where you're from).

Figure 2: With unfiltered search (left) Google helps you find locations in your area where you can go to purchase gyros. With Verbatim on (right) you remove the local business listings and instead get general content about gyros.

Now suppose you are searching for a phrase that you remember as the droughte of marsh. This is a phrase from the prologue to The Canterbury Tales. When you type in [the drout of marsh], and spelled it D-R-O-U-T rather than the more traditional G-H-T spelling at the end, it shows results for the drought of marsh.

In this case, you really want the variant spelling or the possibly more original spelling, D-R-O-U-G-H-T-E. So in this case, you can go under Search Tools, go to All Results, and click

on Verbatim.

Figure 3: Getting to Verbatim.

Now, this is going to give you exactly what you asked for. But it is not quite right yet. You are getting exactly the word D-R-O-U-G-H-T-E, like Professor Droughte, other ideas with the same spelling.

Even though you are in Verbatim mode, the words are still being broken up and scattered all over the page—not kept together as a phrase—so I am going to add quotation marks.

Figure 4: Results for ["the droghte of march"], using Verbatim, look great.

Using Verbatim effectively puts quotation marks around each word individually, telling Google you want specifically that spelling, that form of the word. Then, placing quotation marks around the whole phrase asks Google to keep the words together, and in the order you type them into the search box.

Now that you have turned off all the extra help that Google brings, you can tell you have

gotten exactly what you were searching for. With quotation marks around a single word andVerbatim, you have the ability to control the interpretation that Google makes of your query.

Importantly, if you really want to get search results without any localization effects, this is the best way to do it.


Advanced Research Courses

airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.

Follow Us on Social Media