Educational Videos

The art of keyword choices

Select effective keywords: words you predict will be in your results, important words, and synonyms when appropriate.

Thinking more deeply about your search

  • Recognize when search results are offering information that suggests a better/additional search.
  • Use 'define' to identify the meaning of words.
  • Use dictionary mode to define words that do not appear in traditional dictionaries.

Understand options for different media

  • Use image search when it appears in search results, and use related image search to refine results.
  • Refine results by using different media types like videos and news.

Reading the Search Engine Results Page (SERP)

  • Use the page preview tool to preview results pages.
  • Identify the parts of a search engine result: title, web address, and snippet/abstract.
  • Use links within the search engine results to go directly to a sub-page of the site.
  • Use the site: operator to restrict results to a domain, website, or directory.
  • Interpret a search engine results page.

How web is organized & how to use SITE:

  • Describe how operators filter results.
  • Use the site: operator at the top-level domain and website levels.
  • Use a word you expect to appear on the target page to refine results.
  • Use the site: operator within images and news results.

airs logo

Association of Internet Research Specialists is the world's leading community for the Internet Research Specialist and provide a Unified Platform that delivers, Education, Training and Certification for Online Research.

Get Exclusive Research Tips in Your Inbox

Receive Great tips via email, enter your email to Subscribe.

Follow Us on Social Media